Minimal Viable Product: A Goal of Product Management

First and foremost, why do you need a Web Product Manager? Because your company’s website is a product. Whether we wireframe, prototype, create content, design, develop or test as part of building a website, we all must create the right experience, at the right time and for the right user. Having a web product manager…

Why “Make It Easy To Use” Equals Success

Look around and you’ll find that companies with the highest web self-service success rates and greatest return on investment (ROI) are ones that are able to make their consumers feel self-confident, assured, and empowered through self-service. The usability of web self-service is critical to success. Displaying a large amount of information to customers will just…