To win in a fiercely competitive market, you should follow trends to prepare your WordPress site for 2018.
Millions of websites are competing against your website in your niche or marketplace. You may have hundreds, possibly thousands, of immediate competitor in your local or regional area alone. The question is, "How do you attract the attention of your targeted audience to sustain business and grow further?" If you have a WordPress website, this post is for you as it provides some useful tips to follow to prepare your website for 2018.
How do you attract the attention of your targeted audience to sustain business and grow further?
Your WordPress Website Design Needs To Be Attractive
The look and feel of your website can grab the attention of potential clients. The great thing about using WordPress is that it is a rich platform that offers tons of various themes with highly customization abilities so that you don't need to design your website from scratch. However, selecting the most suitable WordPress theme for your business can be a challenge.
Content is king and that content, or lack of content, can determine the success of conversion for your business. Carefully crafted content, content layout, and the type of images you use are vital aspects to grabbing the attention, engagement, and conversion of your audience.
Your Content Must Be Easy Enough For Everyone To Understand
Content should center around your customers rather than itself. Your content should attract people rather than interrupt them, and your content should be more about your customers than it is about your business. Content isn't just for marketers. Content should predominantly come from your entire organization (e.g., customer service, sales, marketing, product development, and executives). We all are faced with the challenges of finding new ways to reach our customers, in a way that makes them happy. Today, many top brands are responding to new expectations from customers by providing relevant content through the entire purchase decision process.
Your Website Needs To Be Mobile
It's 2017 and this is still a topic that needs discussing? Yes it is! During the past few years, the number of browsing mobile users has increased, up to 80%. This tells us that people access websites from a device they are using at the moment. When you choose a WordPress theme, take careful considerations in that the theme you select must be responsive and mobile-friendly in all senses. Test the user experiences of your website on different devices including desktops, laptops, and mobile devices.
Make Your WordPress Website SEO Friendly
Improving your WordPress SEO is crucial for getting more traffic to your website. Unfortunately, most WordPress SEO guides are either too technical or incorrect for new users to get started. If you are serious about increasing your website traffic, you need to pay attention to the WordPress SEO best practices. While WordPress makes sure that the code it generates follows SEO best practices, there is a lot more you need to do if you want to maximize your SEO efforts. Search engines are often the biggest source of traffic for most websites. If your content isn't optimized, then search engines won't know how to rank it. It's really important for all business owners to make their website search engine friendly, so that they can maximize their search traffic.
Select The Appropriate WordPress Plugin
With over 30,000 WordPress plugins available in the official public directory, many users find it difficult to find the best WordPress plugin for the job. When looking for a plugin, the first thing you need to determine is what you want the plugin to actually do. This matters because most of the time you won't find a plugin that does everything you need or want. The WordPress plugin page contains information about the plugin, what it does, how to use it, etc. You can use this information and compare it to other similar plugins to determine which plugin fits best for what you need. Another thing to consider is the total number of ratings. Although, always keep in mind that a lot of WordPress users use plugins without rating them. So it is possible that a plugin is used by thousands of people, but only one or two people left a rating.
If a plugin throws an error or simply does not work, you will want to first find out if it's a conflicting with another plugin or the theme. If you're a beginner, these simple troubleshooting steps will help determine the cause of the error.
Create Customer Engagement By Using Videos
When you use videos on your website, you have a powerful tool that can increase the popularity of your website. Whether you want to create conversions, share knowledge or create page views, you can use videos to create a dynamic website that attracts and creates returning customers.
How-to videos are some of the most popular videos on the web, and businesses can use them to educate customers. They are many ways to use video.
- Use video to demonstrate how to install or set up your product
- Use video to show your product in action
- Use video to train clients and staff
Videos is becoming more and more common, but there are still many industries that don't use videos as a common practice. If your competitors are not using videos, you'll be able to set yourself apart by using videos on your website.
Every new year comes with a bit of anticipation. 2018 comes with many challenges and opportunities for WordPress website owners and developers. Start your year off on the right foot by thinking about some of these challenges and prepare yourself now so there will be no issues later in the year.